Go To Marketing Mistakes in Healthtech Marketing
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Join us as we delve into the common mistakes seen in MedTech go-to-market strategies with industry expert Orrett Davis. In this episode, we discuss the importance of proper planning in the pre-commercialization phase, the misconceptions about top-of-funnel problems, and the over-reliance on referrals. We also analyze how companies like Think Surgical are leveraging digital opinion leadership and user-generated content to drive awareness and engagement. Additionally, we provide comprehensive feedback on website design geared towards conversion optimization. Tune in and learn how to effectively navigate the MedTech marketing landscape.
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00:34 Introduction to MedTech Marketing Mistakes
01:49 Pre-Commercialization Phase Mistakes
03:20 Top of Funnel Problems
07:15 Marketing vs. Sales in MedTech
10:23 Effective MedTech Marketing Strategies
11:02 Case Study: Think Surgical's Success
19:09 Creative MedTech Marketing Strategies
19:40 Leveraging User-Generated Content
19:54 Thought Leadership Ads in MedTech
20:35 Engaging with Surgeons on Social Media
23:42 Improving MedTech Company Websites
27:13 Optimizing Demo Request Processes
29:04 Effective Ad Design for Surgeons
32:59 The Role of Marketing in Sales
37:09 Final Thoughts and Next Steps
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