B2B LinkedIn Ads Optimization for Lead Generation
Are you looking to optimize your B2B LinkedIn ads campaigns?
Whether you're a startup or in the growth stages of your company, this video is a game-changer for your LinkedIn strategy. We dive deep into our proven process used with numerous B2B companies, covering crucial aspects like:
Installing and Setting Up LinkedIn Insights Tag: Learn about using version 2.0 and setting it up via Google Tag Manager for flexibility in triggering events.
Conversion Tracking: Discover the importance of setting up conversion tracking in LinkedIn, tracking not just page views and form submissions, but also meetings, attendees, and closed deals.
Conversion Values and Event Tracking: Understand the significance of assigning values to conversion events and using last touch and campaign flags for a comprehensive customer journey analysis.
Audience Targeting and Campaign Optimization: Get insights on creating effective remarketing audiences, the impact of LinkedIn Audience Network, audience expansion, and balancing audience size with budget.
Ad Account Structure: Explore strategies for structuring your ad account in alignment with the buyer's journey, focusing on awareness, consideration, and conversion stages.
Demand Generation Principles: Learn how to build trust, nurture prospects, cross-promote across channels, and enhance content quality for effective LinkedIn campaigns.
Ready to elevate your B2B marketing on LinkedIn? Get a free audit of your campaigns and boost your ROI today! Book a growth session now: https://mightyorbit.co/
0:00 - Introduction to LinkedIn Ads Optimization for B2B Marketing
0:20 - Setting Up the LinkedIn Insight Tag via Google Tag Manager
0:30 - The Importance of In-Depth Conversion Tracking on LinkedIn
0:50 - How to Set and Prioritize Conversion Tracking Values for Ads
1:20 - Understanding Customer Journeys and Assigning Conversions Accurately
2:00 - Creating Effective Retargeting Audiences for LinkedIn Campaigns
2:30 - Best Practices for LinkedIn Audience Targeting and Budget Optimization
3:40 - Reviewing Your Ad Account Structure for Awareness, Consideration, and Conversion
4:10 - Demand Generation Principles: Trust-Building and Cross-Channel Promotion
5:00 - Content and Ad Creative Quality for Stopping the Scroll on LinkedIn
5:40 - The Complete LinkedIn Process Checklist to Save Thousands in Ad Spend
How to Build a High-Converting Demand Generation Program • How to Build a High-Converting Demand...
Don't let your LinkedIn ad spend go to waste. Let’s streamline your campaigns for maximum impact: https://mightyorbit.co/
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