2024 Complete Guide to B2B Conversion Tracking on Facebook, LinkedIn, Adwords, Hubspot

Published: 11 December 2023
on channel: Orrett Davis
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Complete Conversion Tracking Guide for B2B Companies

Don't let your marketing investments go to waste. Ensure accurate conversion tracking for sustained growth. Discover how with our free guide at https://mightyorbit.co/

Master the art of conversion tracking with detailed instructions tailored for B2B, SaaS, and health tech companies. In this video, we dive deep into customer journey mapping, Google Tag Manager, CRMs integration, and UTMs. Enhance your marketing strategy and improve your return on investment by accurately monitoring and optimizing your campaigns with conversion tracking.

0:00 - Introduction
0:20 - Importance of Conversion Tracking
1:05 - Who This Guide is For
1:45 - Customer Journey Mapping
2:30 - Event Tracking Specification
3:15 - Building Tracking Dashboards
4:00 - Google Tag Manager Setup
5:10 - Google Analytics 4 Integration
6:20 - Setting up Facebook Meta Pixel
7:30 - LinkedIn Insights Tag 2.0
8:45 - Google Ads Pixel Setup
10:00 - CRM Integration with HubSpot
11:15 - Utilizing UTM for Tracking

How to Build a High-Converting Demand Generation Program
   • How to Build a High-Converting Demand...  

Demand generation that gets your ideal customers to convert, grows revenue and fills your pipeline. https://mightyorbit.co/

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#marketingstrategy #b2bmarketing #marketingplan #googleanalytics #facebookads


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