The Ultimate B2B Ads Strategy From MQL to Opportunity
In this video, we dive deep into a full-funnel B2B ads strategy designed to drive leads and scale your business. Whether you're using Facebook Ads, Google Ads, or other paid channels, we'll guide you through each funnel stage to ensure you're hitting the right prospects at the right time.
You'll learn how to:
• Create ad campaigns targeting high-ticket B2B sales (for products/services over $5,000 annually)
• Use conversion rate optimization to maximize landing page performance
• Implement a growth marketing strategy that shortens sales cycles and boosts ROI
This strategy is ideal for B2B founders facing long sales cycles or unqualified leads not ready to speak to sales. Whether you’re seasoned in PPC advertising or a beginner, you’ll get actionable tips to scale your B2B business.
🛠Need a custom go-to-market strategy? Book a call today and let’s create a tailored B2B Ads plan for your business at mightyorbit.co.
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0:00 - Introduction to Full Funnel B2B Ads Strategy
0:33 - About Me
0:46 - What You'll Learn
1:03 - Understanding the B2B Market
1:52 - The Buyer’s Journey
2:11 - Top, Middle, and Bottom of Funnel
3:28 - Ad Copy Themes
5:06 - Sample: Our Agency Test Case
5:16 - Top of Funnel Strategies: Traffic and Awareness
6:26 - Middle of Funnel Strategies: Engagement and Conversions
7:16 - Bottom of Funnel Strategies: Focus on Conversions
8:19 - Why You Shouldn’t Focus Only on Bottom of Funnel Ads
8:39 - Address the Full Customer Journey For Better Results
#b2bmarketing #b2bleads #growthmarketing #marketingfunnel #leadgeneration #healthtech #startupmarketing #linkedinads #facebookads
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