How To Launch a Physical Product Offline Quickly (Fast Moving Goods)

Опубликовано: 30 Июль 2017
на канале: Matt Laker

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In this video you are going to find out how to launch a new product on a market. You will learn techniques that will help you do a market research. That way, you will know that the product that you are going to launch is not going to be a failure.

1 – The first thing you have to do is to analyze the market and find out who is the leader in each segment. You have to understand who are the price fighter, the premium product and the mainstream product.

If you are going to be the price fighter you have to offer the cheapest price. If you offer a premium product, you have to make sure that your product is of great value to the customer and is better than your competitors.

You have to figure out which of these markets you are interested in. Price is a very important part of the strategy of launching a product on the market. You have to calculate the retail sales price of the product. Before that you have to know what the cost of the product is.

A very important thing to know is the base price of the product and to know how big margin you can put on top of it. You need to know all the costs involved, so that you can understand what the base price of the product is. You have to have a feeling of how much your clients are willing to spend on a product and based on their financial state you can increase or decrease the margin.

A great idea is to release the product in a test mode. The product does not need to be perfect, because you are just testing the market. You can also try to make some pre selling and try to offer the product to people even before you have produced it.

That strategy will help you make a good market research without destroying the market. You will get an idea of how much you are going to sell and how profitable that product can be.

In the beginning you are a beginner and people are not going to copy you. But, as you become more successful, more and more people are going to try to steal your idea.

Big corporation cannot outcompete the minor players every time. However, you do not need to worry about this all the time. It is also possible sometimes to come out with a product that can boom and become successful.

It is hard for huge corporations to release new products regularly. They rely on products that they know they are proven to work.

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