Innovating for Impact: Marketing Strategies in Higher Education

Published: 03 January 2025
on channel: Higher Education Marketing Institute

The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being

In this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing.

He explains how technology and personalization are becoming more important.

Scott also discusses the need to focus on student well-being and mental health. He touches on the ethical concerns of using AI and data. Finally, he talks about the importance of being flexible and inclusive in marketing strategies to create better student experiences.

00:00 Introduction to Higher Ed Marketing Insider

00:08 The Evolution of Higher Education Marketing

00:37 Personalization and Technology in Marketing

01:28 Ethical Concerns in AI and Data Use

02:08 Impact of Personalization on Learning

02:36 Balancing Technology and Human Interaction

02:57 Focus on Student Well-being

03:33 Sustainability in Higher Education

04:14 Agility and Adaptability in Marketing Strategies

05:09 Balancing Innovation and Inclusivity

05:49 Key Takeaways and Final Thoughts

06:55 Conclusion and Future Outlook

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginsti...

• X: https://x.com/HEMInstitute

• LinkedIn: / higher-education-marketing-institute

• YouTube: / @highereducationmarketing

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