🎓 Higher Ed Marketing Stats for 2025: Are You Ready? 🎓.

Published: 17 January 2025
on channel: Higher Education Marketing Institute

In 2025, higher ed marketers need to be prepared for the future.
https://www.searchinfluence.com/blog/...

Important questions to consider include the cost per inquiry and how much to spend per enrolled student.

Surprisingly, 51% of higher ed marketers still lack an SEO strategy.

To help address these concerns, Paula French, Search Influence Director of Sales & Marketing, has compiled 66 stats that every higher ed marketer should know.

Some key highlights include an average cost per inquiry of $140
Cost per enrolled student of$2,849, and an average annual digital ad spend of $800,970.

84% recognize the importance of SEO.

Only half have a strategy in place.

Benchmark. Optimize. Get results.

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