Higher Education Digital Badges, SEO Strategies, and OPMs

Published: 07 February 2025
on channel: Higher Education Marketing Institute

The Future of Higher Education: Navigating Online Program Management

In this episode, we explore the evolving landscape of higher education in the digital age, focusing on Online Program Management (OPM) companies and their role in helping universities run online programs.

We discuss insights from UPCEA and Manafera, highlighting the contrasting perspectives on OPM partnerships. Topics include institutional readiness, cultural alignment, SEO, mobile optimization, and the rise of digital badges and microcredentials.

Join us as we delve into strategic approaches to marketing, recruitment, and content creation to attract digitally savvy students and adapt to the future of education.

00:00 Introduction: Stepping into a New World of Higher Education
00:15 Understanding Online Program Management (OPMs)
00:45 Marketing in the Digital Age
02:00 The Role of OPMs in University Operations
02:51 Choosing the Right OPM Model
03:32 Institutional Readiness and Cultural Alignment
04:23 Operational Considerations and Financial Implications
05:15 The Student Experience in the Digital Age
07:03 Content Strategy and SEO for Higher Education
08:00 The Rise of Microcredentials
09:37 Adapting to the Future of Education
10:45 Conclusion: Shaping the Future of Higher Education

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginsti...

• X: https://x.com/HEMInstitute

• LinkedIn: / higher-education-marketing-institute

• YouTube: / @highereducationmarketing

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