Innovating for Impact: Marketing Strategies in Higher Education

Опубликовано: 03 Январь 2025
на канале: Higher Education Marketing Institute
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The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being


In this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing. 

He explains how technology and personalization are becoming more important.

Scott also discusses the need to focus on student well-being and mental health. He touches on the ethical concerns of using AI and data. Finally, he talks about the importance of being flexible and inclusive in marketing strategies to create better student experiences.


00:00 Introduction to Higher Ed Marketing Insider


00:08 The Evolution of Higher Education Marketing


00:37 Personalization and Technology in Marketing


01:28 Ethical Concerns in AI and Data Use


02:08 Impact of Personalization on Learning


02:36 Balancing Technology and Human Interaction


02:57 Focus on Student Well-being


03:33 Sustainability in Higher Education


04:14 Agility and Adaptability in Marketing Strategies


05:09 Balancing Innovation and Inclusivity


05:49 Key Takeaways and Final Thoughts


06:55 Conclusion and Future Outlook


Learn more about the Higher Education Marketing Institute:


• Website: https://highereducationmarketinginsti...

• X: https://x.com/HEMInstitute

• LinkedIn:   / higher-education-marketing-institute  

• YouTube:    / @highereducationmarketing  


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