Key Insights on Digital Badges, SEO for Higher Ed, and the Future of OPMs
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Higher education is evolving with the growing role of digital badges and micro-credentials
Digital badges enhance motivation and engagement, while SEO improves visibility.
Collaboration and ongoing assessment are key.
Hiring an SEO agency can be beneficial, but universities should adapt their strategies.
Optimizing program pages, utilizing social media, and focusing on user experience are essential for higher education marketing.
The future of higher education includes online learning, lifelong learning, affordability, diversity, technology integration, and industry partnerships.
Institutions should evaluate if an OPM is right for them based on their goals and resources.
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