What should I post on social media?
#story #storytelling #pr #communication #publicrelations
How can you participate in social media if you're not ready to post about yourself?
Why is it important not to just talk about yourself on social media?
What are some ways to enhance your social media presence by supporting others?
Samantha Adams Becker described how she helps people understand answers to these questions and more in my interview with her on the Storytelling Movement Podcast.
Here is the full description for this longer Storytelling Movement Podcast interview video on @thisisryanmcpherson and at https://www.storytellingmovement.com/
Public Relations; Storytelling; Social Media; Entrepreneurship; Discover storytelling in public relations for marketing, higher education, personal branding, and entrepreneurship. How do we craft authentic communication using storytelling for strategic public relations and personal branding? Discover the secrets to attracting and retaining clients through genuine narratives. Explore the power of human empathy in crafting messages that resonate.
Join Samantha Becker, the founder and CEO of SAB Creative and Consulting as she breaks down relationships between effective Public Relations and Storytelling. From the transformative journey of overcoming adversity to empowering women entrepreneurs and leveraging AI in storytelling, this interview has insights for marketers, PR professionals, entrepreneurs, and anyone looking to leave a lasting impact through the art of storytelling.
Samantha emphasizes the importance of being authentic to oneself when attracting clients and identifying organizational DNA. She breaks down the power of storytelling frameworks such as the "Hero's Journey" and how to use "Manifestos" for effective storytelling. She highlights the significance of listening, empathy, and understanding the audience in crafting impactful messages.
Samantha explores the role of artificial intelligence in PR and the future of AI in the industry. She describes the power of storytelling and its long-term impact on organizations and public relations. She discusses the value of storytelling for marketing and PR professionals. She describes the need for leaders to understand the impact and craft of storytelling. She shares her personal story of starting her own business, and advises entrepreneurs to "always bet on yourself".
Host:
Ryan McPherson
Founder at Storytelling Movement
Professor of Practice
The University of Texas at San Antonio (UTSA)
https://www.storytellingmovement.com/
/ ryanmcpherson
Guest:
Samantha Adams Becker
Founder and CEO
SAB Creative and Consulting
https://www.sabconsulting.org/
/ samanthaadamsbecker
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