What's Missing From Your Brand Strategy? w/ Michelle Vasquez
Ever wonder how brands like AT&T and Levi’s tell compelling stories? In this episode, brand storytelling expert Michelle Vasquez reveals how audience research and authentic storytelling build brand success. Learn how to avoid common mistakes, connect with your audience, and refine your strategy for long-term growth. Clear and compelling communication drives brand awareness and performance.
🎙️ This interview is perfect for communication pros, marketers, and entrepreneurs looking to elevate their brand strategy!
Chapters:
00:00:00 - Introduction to Michelle Vasquez & What Happens in a Discovery Call?
00:05:32 - Covert vs. Overt Selling: What's the Difference?
00:09:35 - How Do You Incorporate Research and Focus Groups?
00:13:20 - What Core Questions Do You Ask Clients?
00:17:35 - What Metrics Do You Use to Measure Success?
00:23:35 - What Are Street Influencers and How Do They Work?
00:27:35 - How Can You Build Ethical and Authentic Brand Relationships?
00:32:05 - What Are Typical Budgets for Small vs. Large Clients?
00:36:10 - How Do You Tailor Your Solutions for Each Client?
00:41:00 - What Sets You Apart in Branding Strategy?
00:45:50 - What Can People Do Today to Improve Their Marketing Skills?
Host:
Ryan McPherson
Founder at Storytelling Movement
Professor of Practice at The University of Texas at San Antonio (UTSA)
https://www.storytellingmovement.com/
/ ryanmcpherson
Guest:
Michelle Vasquez
Brand Marketing Leader | Strategist | Content Creator | Facilitator
Managing Partner at The M Group
/ michellemvasquez
#storytelling
#brandingstrategy #marketingtips #brandstorytelling #marketing #communication #branding #digitalmarketing #brandstrategy #brandstorytelling
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