30 Years of Personal Branding and Graphic Design Experience with Scott Cooper

Published: 15 October 2024
on channel: Ryan McPherson

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The intersection of traditional design and cutting-edge technologies in your personal brand. Beginners and seasoned creative professionals will gain actionable insights for working with clients, personal branding, and communication. Scott Cooper has worked with top-tier clients and continues to push the boundaries of what’s possible in design.

🔍 Key Topics Discussed:

Graphic design trends
AI in creative industries
Personal branding through design
3D design and packaging innovations
Typography and visual hierarchy in branding
Client relationship management in design

📈 Who Should Watch?
Graphic designers and visual artists
Entrepreneurs looking to improve their brand
Creatives interested in learning about AI and 3D design
Students and early-career designers aiming to break into the industry

👉 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more interviews with creative communication professionals!

🚀 Chapters:
00:00:00 - Scott’s Design Journey: How did you get started with Photoshop on floppy disks?
00:05:30 - What’s the importance of typography for designers?
00:09:15 - How can designers use color and tactile design to make a lasting impression?
00:12:45 - How has design evolved with AI and 3D tools?
00:17:30 - What is the key to building strong client relationships?
00:22:00 - How do you stay ahead of consumer trends and design for future generations?
00:26:30 - How can designers conduct effective market research?
00:30:45 - What sources of inspiration should new designers be paying attention to?
00:35:00 - How do you find new clients and stand out in a crowded market?
00:40:15 - How important is confidence when presenting design work to clients?
00:45:30 - Why is personal branding important for designers?
00:50:00 - How should we use Instagram, LinkedIn, and Behance to grow their business?
00:55:00 - Why is it important to show your process behind the scenes?
01:00:30 - What should designers be practicing every day to master their craft?
01:05:00 - Can you walk us through a time when a client didn’t accept your creative vision?
01:10:45 - What lessons have you learned from client failures and creative risks?
01:15:30 - What advice do you have for future designers?

Host:
Ryan McPherson
Founder at Storytelling Movement
Professor of Practice at The University of Texas at San Antonio (UTSA)
https://www.storytellingmovement.com/
  / ryanmcpherson

Guest:
Scott Cooper, MFA
Professor of New Media
  / inknsteintx
https://www.behance.net/Inknstein?loc...
  / scottdavidcooper

#designer #graphicdesign #aiindesign #creative #typography #branding #clientrelationships #design #podcast #visualstorytelling #scottcooper

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