How Fab India DISRUPTED India’s ₹1,50,000 Crore Apparel Market | GrowthX Wireframe
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Fab India is a 60-year-old fashion giant that brought mass-retailing to India's traditional wear & handicrafts.
A company that is doing ~₹1,600 crores in revenue and is valued at ₹16,000+ crores. They have not only created a unique supply chain over 6 decades but also established a trustable brand name in a super un-branded segment. In this business case study, we'll cover the insights that they have cracked beautifully to create a category that never existed before them.
Timestamps👇
00:00 - Intro
00:50 - Fab India's Story
03:05 - Unique Retail Strategy
05:04 - Types of Retail Models (COCO, FOFO, EBOs, MBOs)
09:54 - How does Fab India earn trust?
10:53 - What are Clusters?
12:37 - SKU Diversification
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