How RCB Built a ₹580 Crore Empire DESPITE Losing | GrowthX Wireframe
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RCB is 5th most valued team of IPL with a valuation of more than Rs. 580 Crores despite losing every year. A brand that has one of the strongest fanbases in the world and is clocking Rs. 280 Crores of yearly revenue.
In this episode, we dive into the key insights RCB has used to not only create a massive brand value but also a loyal set of customers for them as a business.
Timestamps 👇
00:00 - Intro
01:17 - How IPL teams make money?
04:36 - Insight 1: The Association Principle
08:05 - Insight 2: The Offline Experience Game
10:42 - Insight 3: The Content Creation Expertise
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