Augmented reality print example | LNOB’s annual opera and ballet book
Overly app was recruited to deliver a super-cool augmented reality idea courtesy of the Latvian National Opera and Ballet (LNOB). Turns out that in-between the production rehearsals, some orchestra musicians release their creativity through sketching on their music score. Artists draw caricatures, write jokes or illustrate operas and ballets.
In total seven pieces of sheet music were turned into AR markers with embedded animations showcasing the upcoming repertoire. To launch the campaign, the augmented reality music sheets were turned into human-size banners and placed outside the opera and ballet house for a month, as well as utilized as bus stop advertisements across the capital of Latvia, Riga. The same markers were also a key element of the LNOB’s annual opera and ballet book, which is available throughout the year.
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