What are the downsides of the incremental innovations?| Crash course on Innovation Part 12
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The tragedy of incremental innovation is when companies look at incremental innovations as mere cosmetic changes on the peripheries while ignoring the vitals. We live in a high velocity market place. Here everything is changing drastically. The speed at which firms develop and roll out new products has become an increasingly critical competitive issue today. Companies can’t afford to make cosmetic changes and expects the consumer market to stay warm for their offerings. Customers expect small changes and big changes. Moreover incremental innovation does not guarantee in opening up new markets. It is only maintaining the continuity by defending a product with minor improvements rather than disrupting it.
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