B2B Blueprint - Landing Page Optimization 101 - Episode 9
Episode 9 is all about landing page optimization in paid ad campaigns.
Even the most well-planned and well-budgeted paid search campaigns are doomed if the landing page isn’t up to par. Issues like confusing text, complex forms, and distracting links will work against you.
To help us address these challenges head-on, we brought on our Director of Demand Generation, Steve Gottlieb, onto the show to talk about creating landing pages that convert.
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