B2B Blueprint - Google Ads Match Type Leniency - Episode 5
Today on B2B Blueprint, we’re diving into a crucial aspect of Google Ads management: Match Type Leniency.
In recent years, Google has become increasingly creative with how search terms match to keywords, regardless of their designated match types, which can lead to significant wasted ad spend.
Joining us today is our very own Associate Director of Paid Media, Sam Calhoun, to explain how to manage Match Type Leniency to avoid wasting ad spend.
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