Configuring Conversions and Audiences in Google Analytics – Google Analytics Tutorial Lesson 5
In this lesson, we dive into configuring conversions using key events in Google Analytics. We’ll guide you through the steps to mark events as key events to track conversions, create custom events, and set up audiences for focused reporting and remarketing. We’ll also touch on additional configuration options to help you fine-tune your Google Analytics setup. Whether you’re tracking form submissions or setting up remarketing audiences, this lesson will ensure your conversions are accurately reported.
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Lesson 5: (That's this video)
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JUMP TO A TOPIC:
00:00 Introduction
00:36 View configuration options
02:57 Events and conversions
06:38 Track conversions using key events
07:41 Creating audiences in Google Analytics
11:14 Additional configuration options
14:42 Next steps
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