Track HTML5 Videos in Google Analytics
Learn how to track HTML5 videos embedded on your website with Google Analytics using Google Tag Manager. In this video, Benjamin from Loves Data guides you through capturing detailed video engagement metrics, including video progress and completions. This tutorial is perfect for those who use methods other than YouTube or Vimeo for embedding videos. You’ll learn to configure variables, triggers, and tags in Google Tag Manager to track video interactions and send data to Google Analytics, just like Enhanced Measurement does for YouTube videos. By the end of this tutorial, you'll be collecting data on the performance of your videos. Ready to unlock advanced video tracking? Let's dive in!
YOUR EXTRA RESOURCES:
○ Get the HTML5 video tracking code – https://www.lovesdata.com/blog/track-...
○ GTM tutorial series – • Google Tag Manager Tutorial Series
○ Google Analytics tutorial – • Google Analytics 4 Tutorial 2024 | St...
○ Our courses – https://www.lovesdata.com/courses
JUMP TO A TOPIC:
00:00 Introduction to tracking HTML5 videos
02:00 Variables for video tracking
06:48 Triggers for video tracking
08:53 Tags for video tracking
13:42 Testing HTML5 video tracking
16:04 Next steps
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