Word Association Testing is one of the psychological techniques in which the subconscious behaviour of an individual is tested.
Why this test is done...
The purpose of the WAT) is to measure a person's ...subconscious thought processes, attitudes, and beliefs.
The test is so effective that It can provide insights into their personality traits, mental states, and underlying motivations
How this test is done
So, In this test candidate is given a set of 60 words, Basically presented on a screen.
The thing is Every word is presented for 15 seconds on which a meaningful sentence is to be written.
So the total time limit is 15 minutes for 60 words.
Now, Based on each word, there may be different ideas related to that word in the candidate's mind, ...
but important thing is u must write the first spontaneous response.
The responses are then analyzed based on various mentioned criteria,... such as response time, frequency of certain responses, and the type of responses given.
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