For hoteliers, finding the right balance between human touch and tech has always been difficult and increasingly so, because while tech has accelerated, talent has become scarce. Hotel owner Kittisak Pattamasaevi sees AI as an opportunity to empower staff to have more meaningful interactions with guests. For Accor, with more than 1,000 hotels across a slew of brands in Asia Pacific, it is mostly about driving scale in distribution and commerce, and direct business. For family-owned COMO, with 17 hotels and resorts worldwide, it’s about creating loyalty and community around its experiences and brands. How do these three different players balance tech with human touch in an age of accelerated tech?
Moderator:
Yeoh Siew Hoon
Founder
WiT
Panel:
Kerry Healy
Chief Commercial Officer, Premium, Midscale & Economy Division - Middle East, Africa, Turkey & Asia Pacific
Accor
Kittisak Pattamasaevi
Chief Executive Officer
Montara Hospitality Group
Doris Goh
Vice President, Commercial
COMO Hotels & Resorts
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