Marketing: All Science, Half Art, No Heart? - WiT Singapore 2023
There was a time when humans thought imagination and creativity were our superpowers, that machines couldn’t replicate that. But recent research done by a team from the University of Montana showed that AI can match the top one percent of human thinkers on a standard test for creativity. So what role can humans play in marketing and branding? How humans compete at the scale of Large Language Models that spew out images, music, videos, text at supersonic speed? How do you balance the short term of customer acquisition and longterm of branding? How do you balance science, art and heart in this age of tech? How do you leverage the creators economy? How do you stand out, be heard, seen and most importantly, felt by your customers?
Moderator:
Yeoh Siew Hoon
Founder
WiT
Panel:
Joerg Becker
Chief Growth Officer
amp
Dawn Jeremiah
Vice President, Ecommerce & Marketing
Go City
Tejveer Singh Bedi
Head of Travel & Tourism, SEA
TikTok
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