How to Do Custom Events Configuration in GA4

Published: 22 August 2023
on channel: Incubeta

393

‪@IncubetaGlobal‬ shows you how to configure Custom Events in GA4.

In this video
Incubeta LATAM's Paulina De la Guardia will show you how to:
Make a page view a custom event
Create a new tag with parameters based on the data layer
Customize triggers with your URLs
Tips for best practices in creating a workspaces or events in Google Tag Manager

About Incubeta
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

Want to learn more? Check out the Incubeta website - https://bit.ly/3ESq497
Want to learn more about GA4? Click Here    • GA4 Masterclass |  Improving Your Mar...

Check out our other videos on GA4:    • "How to" with GA4

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Timestamps:
00:00 - 00:26 - Introduction
00:26 - 02:09 - Accessing Google Tag Manager & setting up a new workspace
02:09 - 05:45 - Making a a new tag with correct configuration
O5:45 - 11:06 - Setting up your custom event & triggering your configuration

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