Unlocking Exceptional Growth with Google's Enhanced Conversions & PMax Solutions | Sanlam Case Study

Published: 25 June 2024
on channel: Incubeta

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Discover how Sanlam, one of South Africa's leading financial service providers, achieved remarkable success by leveraging Google’s Enhanced Conversions and Performance Max (PMax) solutions. In this detailed case study, we explore how Sanlam saw a 191% increase in Total Lead Form Conversions and a 343% boost in PMax Campaign Conversions.

Find out more about Enhanced Conversions and what it can do for you and your business - https://hubs.la/Q02DmHwY0

Case Study Highlights:
191% Increase in Total Lead Form Conversions
343% Boost in PMax Campaign Conversions
Enhanced accuracy in conversion tracking amidst evolving privacy regulations
Strategic use of Google AI for optimized bidding and budget management
Improved campaign performance and data-driven decision-making
Enhanced ability to drive meaningful engagement and business growth

🚀 Key Strategies Implemented:
Integration of Enhanced Conversions with Sanlam’s SA360 platform
Utilization of Performance Max for comprehensive campaign optimization
Effective use of first-party data and Google Tag Manager to refine conversion measurement

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About Incubeta
Incubeta is a global marketing agency empowering ambitious brands to outperform. With 18 offices worldwide and over 20 years of experience, we partner with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to transform complexity into clarity and deliver sustainable growth with transformative strategies and award-winning execution.

🎥 Watch Now to see how Google’s innovative solutions can transform your business conversions. Don’t forget to like, comment, and share this video to spread the word about the power of Enhanced Conversions and PMax solutions!

#Sanlam #GoogleEnhancedConversions #PMaxSolutions #DigitalMarketing #CaseStudy #BusinessGrowth #SEO #FinancialServices #MarketingSuccess #AI #MachineLearning #conversionoptimization

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