Bangalore Founders Should Learn This From Mumbai, Ft. Jaimit Doshi, CMO, Aditya Birla
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Last year, we interviewed Jaimit Doshi, and he left the audience wanting more.
Jaimit is currently the Chief Marketing, Digital, and Technology Officer at Aditya Birla Sun Life Insurance. He has witnessed India evolving and marketing shaping up.
This Inner Circle episode will delve deep into Jaimit’s insights, presenting the simplest and most practical way to create a brand that outlasts you.
Being a Mumbaikar, Jaimit enjoys discussing cities. In this episode, he explores what Mumbai, Bangalore, and Delhi can learn from each other.
Moreover, this episode is a must-watch for anyone eager to learn practical marketing strategies.
This episode encapsulates over 25 years of marketing experience in just one hour.
💻 Connect with Jaimit here:
/ jaimit
💻 You can connect with Udayan here:
/ udayan_w
0:00 - Intro
1:04 - Jaimit's Childhood & the India he saw
4:17 - What has changed In Marketing? - Fundamentals of Marketing
9:47- Build an emotional bond with consumers
13:28- Unlearn this and you'll be a genius
14:33 - Don't read Economic Times!
16:30 - What makes Mumbai Special?
19:43 - Bangalore vs Delhi
21:53 - Bangalore should learn this from Mumbai
24:34 - How to build a 'Dhandha' Muscle?
26:12 - Marketing lessons from IDLI
28:01 - Mandaar Way Of Marketing
32:18 - Best way to think of 'Brand'
35:19 - Animal & Pathaan: Unknown Marketing Lessons
39:17 - Twitter vs Linkedin - Why people behave differently
43:25 - How new-age startups can scale their marketing?
47:45 - Are jargons really needed?
48:52 - Work for 100 hours!
49:59 - Startups should change this in their marketing
50:53 - My take on the 'Poonam Pandey Campaign'
52:16 - Don't speak about AI without knowing AI
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#Podcast #Marketing #Branding
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