The ₹16,000 Crore Bottle Company You NEVER Heard Of | GrowthX Wireframe
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Varun Beverages is the unknown company behind 90% of Pepsi products in India. The 29-year-old company has become the 4th most valued FMCG company, having a higher market cap than companies like Dabur, Tata Consumer Products & Britannia. In this episode, we'll dive into the major insights they have cracked to rule the bottling world by earning ~16,000 crores in revenue and ₹2,000 crores in profits.
Timestamps👇
00:00 - Intro
00:42 - History of the company
02:09 - Relationship b/w Pepsi & VBL
05:00 - The Scale Strategy (Domestic vs. International)
07:49 - The SKU Gameplan
09:49 - The Operational Excellence
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