Beyond the Beam: Inside the Sacramento Kings Fan Engagement Strategy presented by KAGR
The Sacramento Kings aim to turn each game at Golden 1 Center into a spectacle - and the Kings Victory Beam is certainly that! Beyond the beam, the Kings have seen a tremendous growth in participation in their Royalty Pass program through fan challenges, loyalty rewards, and more. Come hear more about the ticketing and marketing strategy, technology and data infrastructure, and KPIs that help the Kings light the beam off the court each night.
Watch video Beyond the Beam: Inside the Sacramento Kings Fan Engagement Strategy presented by KAGR online, duration hours minute second in high quality that is uploaded to the channel 42 Analytics 14 March 2023. Share the link to the video on social media so that your subscribers and friends will also watch this video. This video clip has been viewed 1,734 times and liked it 13 visitors.
