Revenue Management Optimization (RMO)
On average, over $200B in FMCG retail sales happen on promotion, yet 72% of trade spend doesn’t break even. Without knowing which price and promo strategies worked best at each account, it is difficult for CPG companies to reverse this trend. With our Revenue Management Optimization platform, your sales teams can get a clear picture of price and promo dynamics and quickly identify opportunities across accounts. Use RMO to automatically assess last year’s event performance and load it to this year’s plan for maximum ROI. Email [email protected] to learn how our Revenue Management platform can make your trade plan more profitable, today and every day. https://www.nielsen.com/us/en/solutio...
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