Unlocking ROI: The Power Of Full Funnel Metrics
With Shane Dwyer – Head of Sales at Lyft Media and Cori McAfee – SVP Client Solutions at Nielsen
In our ever-changing digital world, saying it’s difficult to measure ROI across consumer touchpoints is a big understatement. Understanding the value of advertising is key, not just for marketers, but for everyone in the C-Suite.
Cori McAfee and Shane Dwyer discuss the importance of mapping ROI at every step of the consumer journey. Watch and discover how understanding advertising value at every step can empower decision-making and drive results.
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