Serious Social - Episode 74: Should Brands Dump Twitter Final? - Immediate Future Agency -

Published: 02 December 2022
on channel: IFTubes

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider.

CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Watch now and get advice on the direction you should be taking now, and how to plan for an unpredictable future with Twitter.

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