The Complete Guide to Google Ads Audience Segments & Retargeting
Looking to level up your Google Ads campaigns by targeting specific audiences? This comprehensive guide covers all the audience segment options in Google Ads, including retargeting/remarketing lists.
We'll walk through creating audiences for people who visited your website, engaged with your YouTube videos, mobile app users, customer email lists, and more. You'll learn how to build "Your Data" remarketing audiences as well as Google's pre-built in-market, affinity, and demographic segments.
We dive into custom segments - an underutilized but powerful way to reach your ideal audience based on their search behavior, websites visited, and apps used. See examples of creating custom segments for different businesses.
You'll also learn about combined audiences for layering multiple segments, similar audiences for reaching new prospects, and optimized targeting to leverage Google's machine learning.
By the end, you'll know all the Google Ads audience targeting capabilities and best practices for using them in your search, display, video, and shopping campaigns.
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