Unlocking Exceptional Growth with Google's Enhanced Conversions & PMax Solutions | Sanlam Case Study

Опубликовано: 10 Июль 2024
на канале: Incubeta

Discover how Sanlam, one of South Africa's leading financial service providers, achieved remarkable success by leveraging Google’s Enhanced Conversions and Performance Max (PMax) solutions. In this detailed case study, we explore how Sanlam saw a 191% increase in Total Lead Form Conversions and a 343% boost in PMax Campaign Conversions.

Find out more about Enhanced Conversions and what it can do for you and your business - https://hubs.la/Q02DmHwY0

Case Study Highlights:
191% Increase in Total Lead Form Conversions
343% Boost in PMax Campaign Conversions
Enhanced accuracy in conversion tracking amidst evolving privacy regulations
Strategic use of Google AI for optimized bidding and budget management
Improved campaign performance and data-driven decision-making
Enhanced ability to drive meaningful engagement and business growth

🚀 Key Strategies Implemented:
Integration of Enhanced Conversions with Sanlam’s SA360 platform
Utilization of Performance Max for comprehensive campaign optimization
Effective use of first-party data and Google Tag Manager to refine conversion measurement

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About Incubeta:
We’re an international team of experts in marketing, technology, data, and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

🎥 Watch Now to see how Google’s innovative solutions can transform your business conversions. Don’t forget to like, comment, and share this video to spread the word about the power of Enhanced Conversions and PMax solutions!

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