All markets change over time. However, the pace and nature of change vary considerably by market. Some markets are subject to continual and rapid change, whereas other markets are relatively static. A market which is subject to continual and rapid change is known as a DYNAMIC MARKET.
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VIDEO CHAPTERS
0:00 Introduction
0:20 What is a dynamic market?
1:11 Factors that determine the type and pace of change
2:25 Examples of static markets (i.e. not dynamic)
3:39 Examples of dynamic markets
5:36 Implications of dynamic markets
VIDEO SUMMARY
This video is about dynamic markets.
The video explains that some markets change more than others. Markets that experience continual and rapid change are called dynamic markets. Examples of dynamic markets include the market for electric vehicles, the media consumption market, the taxi market, and the hotel and rental market.
Static markets, on the other hand, are those that don't change much over time. Examples of static markets include the baked bean market and the toilet roll market.
The video also discusses the implications of operating in a dynamic market. Businesses need to be aware of the changes happening in the market and be prepared to adapt their business models in order to stay competitive. This may involve investing in research and development to create new products or services.
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