Rank Higher On Google - How to Rank For Short-Tail & Long-Tail Keywords - SPPC SEO Tutorial #14
Discover how to rank higher on Google with your pages and your website. It can be difficult to increase your rankings and to rank #1 on Google, but ultimately you have to dominate the topics and sub-topics you are trying to rank for with your content. When you create comprehensive content about different topics and sub-topics consistently, you can rank higher on Google with your SEO strategy. Marketers, website owners, and business owners all want to rank high for short-tail keywords and long-tail keywords, which is extremely difficult with the landscape of Digital Marketing and the challenges when it comes to spending your SEO resources and budget effectively.
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In this video, I cover how to create content hubs or topic clusters so you can create content for topics and sub-topics related to your niche. After you do keyword research, you want to find the most popular keywords related to your business. Then, you want to create and optimize content for your keywords.
You may be wondering how to be on top of Google search, and it is incredibly difficult to rank on the first page for a keyword, let alone the very first spot. Ultimately, you need to consistently create great content, focus on improving user experience, focus on improving user engagement, and focus on user intent when it comes to keywords and the content resources you create. Google wants to rank the highest quality websites that are relevant, comprehensive, and targeted towards their niche or industry.
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