The controversy surrounding Flamin' Hot Cheetos centers on the disputed origin story of the popular snack. Richard Montañez, a former janitor at a Frito-Lay plant, claimed that he invented Flamin' Hot Cheetos by adding chili powder to unflavored Cheetos.
However, a 2021 investigation by the Los Angeles Times contradicted Montañez's account, revealing that the snack was actually developed by a team at Frito-Lay's headquarters in Plano, Texas, starting in 1989. The team included Lynne Greenfeld, who is credited with naming and test-marketing the product. Frito-Lay stated that their records do not show Montañez's involvement in the creation of Flamin' Hot Cheetos but acknowledged his contributions to the company in other capacities.
This controversy highlights the complexities of corporate innovation and the challenges of accurately attributing credit for popular products.
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