Airtel to shut down Wynk Music, offer Apple Music to users
Airtel to shut down Wynk Music, offer Apple Music to users
Bharti Airtel is shutting down its music streaming service Wynk Music after a decade. Over 100 million Wynk users will initially receive a free trial of Apple Music, transitioning to paid subscriptions if they choose. This strategic move allows Airtel to exit a challenging market and provides Apple with a substantial new user base in India. The partnership also includes future exclusive access to Apple Music and Apple TV+ for Airtel customers. Wynk, generating ₹250-₹300 crore annually, will be phased out, and its employees will be absorbed into Airtel.
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