Digital anniversary of the St. Rumbold’s Tower in web augmented reality
St. Rumbold’s Tower is an iconic architectural landmark for the city of Mechelen. It’s a historical building in the heart of the old town, providing majestic views over the surrounding area. On a clear day, the features of the Brussels Atomium – located more than ten miles further south – can be distinguished from the tower’s panoramic viewpoint. As part of the city cathedral, the tower boasts a proud history. And yet, large parts of its story often remain untold. High time to change that and reconstruct the tower’s unfinished spire!
The city thought the anniversary to be the perfect moment to bring the cathedral and its often overlooked spire to life using technology. Their main request: a creative and budget-friendly online concept that would appeal to all generations.
Our creatives consulted the drone experts at Haviq. They captured the entire cathedral – including the unfinished tower – from all possible angles. The resulting 3900 photographs were the starting point for our experts to start building a 3D model of unprecedented detail using photogrammetry
But we didn’t stop there. Our designers went back to a 17th-century technical drawing to turn the unfinished spire into a 3D model and added it to the design of the cathedral. Next, we converted it into an object for native web augmented reality. This way, the model is accessible from any smartphone or tablet as if the scale model were really there. We also built an immersive website that allows visitors to scroll through the cathedral’s 500 years of history. Over 1000 images in a scrollable 40-second video, backed by strong storytelling.
Check this project here: https://www.poppr.be/en/work/digital-...
Смотрите видео Digital anniversary of the St. Rumbold’s Tower in web augmented reality онлайн, длительностью часов минут секунд в хорошем качестве, которое загружено на канал Poppr - Immersive experiences 26 Октябрь 2022. Делитесь ссылкой на видео в социальных сетях, чтобы ваши подписчики и друзья так же посмотрели это видео. Данный видеоклип посмотрели 118 раз и оно понравилось 0 посетителям.
