The Future of LinkedIn Ads from the LinkedIn B2Believe Live Event - Ep 79
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B2Believe Event
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
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Show Transcript LinkedIn's B2Believe event happened last week in San Francisco and shared some groundbreaking stuff for LinkedIn Ads. Just in case you missed it, I'm recapping all the highlights on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics. For my US listeners, I hope you had an amazing Thanksgiving holiday. I sure did. I ate way too much. I brought my VR headset and watched all the kids play a game called Richie's Plank Experience. I don't know if any of you know this game. But it basically takes you to the top of a building and you can stand out on a plank, and basically feel what it feels like to step off a building. I watched one of my nephews totally like sprint right into a wall. It didn't hurt my VR headset, thank goodness. But definitely one of the best things I've ever gotten to watch. I also got to geek out with my father in law about home automation, and new advances in ham radio communication. So like I mentioned in the teaser, LinkedIn hosted an in person event live in San Francisco. Tt was right on the pier. It was beautiful. It was well organized. And honestly one of the most impressive events I've ever seen Many of the sessions were recorded for being able to watch remotely. So you'll see a link down in the show notes below to go and watch for yourself if you'd like to get caught up. But I especially wanted to highlight some of the best parts, just in case you didn't have time to attend, or even watch the recaps. So also, the day following was a day just for partners called Partner Connect. And there was a bunch more content, but most of it was just for partners under NDA. So I'll share as much as I can, but I won't be able to give you much by way of recap there. But I do want to say a huge thanks to my friends at LinkedIn for the great conversations and the fun times we got to have. A special shout out to Purna Virji, who is a great friend. She's making huge waves at LinkedIn. She used to be a Microsoft Ads evangelist. She is absolutely magic on stage and her session did not disappoint. I love getting to meet and hang out with your team Purna. Thanks so much for letting me hang with you. And also a special shout out to Dan Philippi. Always great getting to catch up with you. Dan was the manager of a team that used to have the most elite ad reps. So when I very first got started advertising on LinkedIn, he and his team who I owe a great deal of gratitude for everything they taught me and showed me all about LinkedIn Ads. Okay, before we get into a recap of the event, there is some huge news out there to share. So the first one, I want to give a hat tip to Alisa Gammon, a great friend of mine. She shared with me that Facebook released their B2B targeting globally. There are five segments that we now get to use. So number one, business decision maker titles and interests. And this is people who are business decision makers based on their job titles that Facebook has, as well as interests. Number two, there's IT decision makers, and this is people who are IT decision makers based on their job titles. Number three is business decision makers. And meta creates this by using a combination of job titles and interests. And it's looking for decision makers in Engineering, IT, Operations, HR, Strategy, or Marketing. And make note this is not necessarily just the C suite or chief, although it does include them. Number four, we have new active businesses with buckets of less than six months old, less than a year old, and less than two years old. And this is based on company pages on Meta being set up in that time period. So if a new page gets set up, then Meta is assuming that it's a new business. And then number five, the fifth targeting facet that we get on Facebook is company size. They have small being 10 to 200 employees, medium being 200 to 500. And then large enterprises, which is 500 plus employees. And I'm telling you about this because I'm imagining that most of you listening are in B2B. And most of you are probably also responsible for the Facebook Ads channel. If you want to take advantage of this, you can find the B2B segments in ads manager under detailed targeting, you'll click on demographics, then work, then industries. Although if you're looking for the new active businesses, that's under behaviors, and then digital activities, I'd love to hear about your experience. If you're also using these segments to test especially against the same types of segments that you're using in LinkedIn Ads. Obviously, the targeting isn't nearly as good. It's not nearly as precise....
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