Google Ads and LinkedIn: The Dynamic Duo For B2B SaaS Companies
Chasing cold audiences on both platforms can quickly ruin your marketing budget without delivering returns.
But what if there was a way to have the best of both platforms?
You use Google Ads for its high-intent targeting, but those prospects often disappear post-click.
Meanwhile, LinkedIn excels at B2B targeting but falls short on intent-based targeting.
Here's how to seamlessly bridge the gap between Google Ads and LinkedIn:
➡ Step 1: Add UTM tags to your Google Ads campaigns.
➡ Step 2: In LinkedIn Ads, create a matched audience.
Set the targeting rules to detect users who've clicked on your Google Ads. (page visits with your UTM)
➡ Step 3: Once your audience is ready, launch your LinkedIn Ads Campaign.
You can refine it further by adding attributes like Seniority, Job Title, or Location.
Or even better, add exclusion to really dial in your targeting.
Most prospects require several touchpoints to convert.
Retargeting Google Ad traffic on LinkedIn keeps your brand remains top-of-mind, especially on a platform where B2B decision-makers spend their time.
🌶 Tip: This retargeting strategy isn't limited to Google Ads. You can use the same approach for:
✅ Meta Ads traffic (just add UTM tags in the Ads builder)
✅ Email click-throughs (add UTM tags to your email links)
Ensure every marketing dollar counts.
====
👋🏽 Hey, I’m Orrett! ↗ I help B2B health + tech companies drive qualified pipeline growth through demand generation and paid media.
DM me “pipeline”, and let’s talk growth.
#demandgeneration #b2bmarketing #b2bsaas #medtech #healthtech #paidads
Смотрите видео Google Ads and LinkedIn: The Dynamic Duo For B2B SaaS Companies онлайн, длительностью часов минут секунд в хорошем качестве, которое загружено на канал Orrett Davis 25 Сентябрь 2023. Делитесь ссылкой на видео в социальных сетях, чтобы ваши подписчики и друзья так же посмотрели это видео. Данный видеоклип посмотрели 290 раз и оно понравилось 21 посетителям.
