Your Biggest Book Marketing or Platform Building Roadblocks – and How to Overcome Them

Опубликовано: 09 Май 2016
на канале: Kimberley Grabas

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http://www.YourWriterPlatform.com Your Biggest Book Marketing or Platform Building Roadblocks – and How to Overcome Them

Click here for free 20+ page guide: http://www.yourwriterplatform.com/aut...

Are you stuck?

Has hammering out your author platform or building a little marketing buzz for your book got you frazzled?

For the ease with which many marketing and book publishing experts throw the concept of "platform" around, you'd think it would be a little easier to execute...

But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform.

Your Biggest Challenges – And How to Overcome Them

In order to uncover the disconnect between what's required to build a significant platform, and the rather dismal results that many authors are experiencing from their efforts, more information is necessary.

So to discover where authors are sliding off track when it comes to building a robust community around their creative work, I did a little "re-con".

I asked authors one question:

What's your #1 single biggest book marketing or platform-building challenge right now?

The responses I received were highly informative, and in some cases, not at all what I expected. And although there were a few outliers, the majority of the hundreds of responses I received (yes, hundreds!), could be conveniently sorted into 5 core challenges.

In the video, I share the 5 biggest obstacles writers are facing, as well as outline actionable steps that you can start implementing immediately to make a real difference in your platform-building and book marketing efforts.

Resources:

Quick Start Guide: https://your-writer-platform.ck.page/...

Consulting: https://your-writer-platform.teachabl...

Launch Strategy for Authors: https://your-writer-platform.teachabl...

0:00 Introduction
1:07 Roadblocks
2:47 No readers equals no career.
3:33 What do I want my community or readership to look like?
6:48 DEFINE YOUR AUDIENCE IN A MEANINGFUL WAY
7:10 One-size-fits-all
7:44 Trying to do it all yourself.
8:14 Assuming the results are because of the tool, not the implementation
8:39 Looking for the quick fix or shortcut
8:56 Not taking a holistic view.
9:18 The most important aspect to building an author platform isn't the tasks you perform, but the engagement you garner.
9:48 Define and build your author brand.
9:58 Identify your target audience.
10:12 Find the intersection.
10:29 Set up your author website/blog.
10:39 Build a responsive email list.
10:49 Get social on social media.
11:04 DEVELOP YOUR OWN UNIQUE MARKETING PATH.
11:30 THE FIRST BOOK "handicap"
12:33 How to conquer this challenge...
13:23 Share your worth
14:15 Failure is not fatal.
16:38 Shift your priorities.
17:02 Change your patterns.
17:30 Change your environment.
18:03 Think long-term.
18:37 Create efficiencies.
19:12 Create a mantra or mini-manifesto.
22:07 Engage one-on-one.
22:27 Make them feel special
23:17 Create and promote exceptional and relevant content
23:49 Experiment
24:18 Reality Check: A Writing Career that Requires Little Effort. Provides Little Results

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