Why Authentic Content Always Wins in The End
Authenticity is foundational to a good piece of content. Whether it's cursing, talking about nerdy stuff or anything else that could be considered "taboo", being authentic to yourself in your content will always play out in the end. Don't worry about the people that are turned off by the real you because for every person who dislikes it there will be another person that your content will resonate with and they will like you more for it.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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