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00:00 Intro
02:17 Make sure domains are working right
03:14 Configure and Test Domain Email Addresses
04:25 Test Your Web Host’s Performance
05:33 Define Your Content’s Most Important Keywords
07:02 Install an SSL Certificate
08:34 Enable an Anti-Spam Solution
09:45 Install an “Under Construction” Plugin / Build in a Staging Environment
11:42 Configure Local and Remote Backups
13:07 Install a Security Suite
14:07 Configure Site Information and Permalinks
15:25 Make Sure Your Site Design Is Cohesive
16:20 Optimize Your Images
17:21 Optimize Your Code
18:14 Minimize Tracking Code
19:20 Make Sure All Content Looks Just Right
20:32 Install an Accessibility Plugin
22:14 Check for Mobile, Tablet, and Desktop Compatibility
23:48 Check for Browser Compatibility
24:32 Install an SEO Plugin and Get Ready for Google
25:47 Test Your XML Sitemap File and Your Robots.txt File
27:47 Manual Testing and Tryouts
28:22 Test for Connected Services Behavior
29:11 Run Even More Performance Tests
30:31 Cleanup
31:01 Install a Caching Plugin
32:30 Activate a CDN Service
33:31 Integrate Google Analytics, Facebook Pixel, and any other services like heat spot mapping
34:34 Continually Improve Your Website’s SEO
35:54 Regular Maintenance
36:58 The one-year mark
37:51 Conclusion
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