GTM button click tracking step 2: Creating custom variables for the action & label
Tracking your Call Now Button clicks with Google Tag Manager
This is video 2 in a series of 4 videos that guide you through the process of setting up click tracking of the Call Now Button via Google Tag Manager.
* This content is only relevant if your website has Google Analytics implemented via Google Tag Manager as well!*
The 4 videos are:
Step 1: Enabling the required click variable [ • GTM button click tracking step 1: Ena... ]
Step 2: Creating custom variables for the action & label [Current video]
Step 3: Creating the button click trigger [ • GTM button click tracking step 3: Cre... ]
Step 4: Creating the button click event tag [ • GTM button click tracking step 4: Cre... ]
This video shows the process of creating custom variables for capturing the action and the label information from the data attributes on the link. That way you can see which action buttons and which labels generate the most clicks. (Example actions values are Phone, Email, WhatsApp, Maps and URL).
If you don't have a Call Now Button account yet, create yours for free at https://app.callnowbutton.com
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