The first step of your research design is to figure out your aims and choose the approach that fits best. In this video, we will dive into the differences between qualitative, quantitative, and mixed methods approaches, and how these map onto deductive and inductive methods.
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Intro - 00:00
Define research aims - 00:24
Quantitative approach - 00:48
Qualitative approach - 1:29
Deductive vs. inductive - 2:10
Mixed methods approach - 3:21
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