IAW Fair Spring 2023 Recap Trailer | Cologne
It's been another month since our first show this year kicked off. 😲
We are pleased to report that the number of visitors to IAW is once again almost at pre-pandemic levels. IAW project manager Kerstin Manke is correspondingly enthusiastic: "The restraint of the Corona period is finally over. Everyone enjoyed being able to go about business again without restrictions and with an optimistic mood."
The positive result had already been apparent in the run-up to the event. With 280 exhibitors from 22 countries - an increase of twelve percent compared to the last autumn fair - the exhibition space provided for the
of the IAW was completely booked. With a high level of internationality among visitors, with a share of around 48% from 80 countries, the scope of the IAW trade fair was significantly increased.
"The motivating trade fair motto perfectly summed up the positive mood," sums up organizer Ulrich Zimmermann. The great response provided the suppliers with very good sales. A good 50 of them were at the IAW for the first time and, with their trade show premieres, provided new impetus for a successful spring season.
Clearly noticeable: a spirit of optimism and the new YES feeling
The new YES feeling at the IAW was clearly felt by Katja Filippenko. She presented confetti with plant seeds here: "As a confetti manufacturer, we naturally had to be present in the carnival stronghold. For our business, the many contacts with different industries were an absolute success and we were able to optimally stage our new product."
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