Design Adjacent with Bret Recor

Опубликовано: 29 Июнь 2022
на канале: AIGAdesign
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Bret is an industrial designer, entrepreneur, and investor. He is the founder and director of the award-winning design studio, Box Clever, which is renowned for creating physical products and experiences that delight consumers and build category-leading brands. The studio is responsible for designing best-selling products including Away luggage, Caraway cookware, and July air conditioners.

The San Francisco-based design practice operates at the intersection of industrial design, brand strategy, and investment. Bret’s expertise lies in balancing creative vision with real-world experience and engineering prowess. He understands the nuances of taking an idea from concept to market. Specializing in consumer products, and with focus on the creation of physical experiences that enhance human relationships, Box Clever operates under the belief that anything can be successfully designed.

He is committed to executing a challenge to its most brilliant realization. To do this, he balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.


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