Set Up Campaign Objectives In Google Ads | Google Ads Campaign Objectives| Google Ads Goals 2023
Running Google Ads in 2023? Make sure that you have always selected a Google Ads Campaign Objective in your Google Ads Campaign settings.
In this video, I take you through the exact reasons why you always need to set a campaign objective in your Google Ads campaigns.
When setting up a new Google Ads Campaign, Google will prompt you to "Choose Your Objective".
Google is asking you to provide a bit more information about what you are hoping to achieve from the campaign.
But which Google Ads Campaign objective should pick? In this short video, I explain a bit more about the different Campaign Objective options for Google Ads, as well as explain why you are often best to pick no specific objective at all.
In Google Ads, Campaign Objectives refer to the specific goals or outcomes you want to achieve with your advertising efforts. When setting up a Google Ads Campaign, you can select an objective that aligns with your marketing objectives. Different objectives focus on various outcomes, such as driving website traffic, increasing brand awareness, generating leads, or driving sales.
A lot of Google advertisers get this wrong and it makes a big difference to your Google Ads Campaign setup and your results.
#googleadscourse #googleads #googleadwords #googlemarketing #learngoogleads
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Jump to a Topic:
00:00 Introduction
00:28 Which Google Ads Campaign Objective to choose
02:16 Sales Objective
03:12 Leads Objective
04:06 Website Traffic
05:03 Product & Brand Consideration
05:20 Brand Awareness & Reach
05:33 App Promotion
05:50 Local Store Visits & Promotion
06:49 When to Select ‘Create a Campaign Without Goal’s Guidance’
07:38 Set Conversion Goals for your Campaign Objectives
08:11 Select a Campaign type
08:23 Conversion Goals for Leads Objectives
08:40 Conversion Goals for Website Traffic
08:54 Campaign Types for Brand Consideration
09:08 What is ‘Ad Sequence’ in Brand Consideration
09:49 Google Ads Campaign Types for Brand Awareness
10:07 Campaign Types for ‘Create a Campaign Without Goal’s Guidance’
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