Growing a More Valuable Small Business: Value Creation

Published: 31 May 2023
on channel: Strategic Glue Small Business Marketing, Branding

This week's marketing tip on growing a more valuable small business focuses on value creation.

May was small business month so let’s talk about value creation or creating a more valuable small business. Small business marketing strategy often focuses on growth but growth is the goal—value creation fosters growth so it makes it sense to focus on those things that create value that lead to growth.

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